The Belt Drive is an industrial take on a floor lamp; a fresh perspective on an everyday object. The studio has collaborated with the lighting manufacturer Limas to bring the product to the market. Inspired by its utilitarianism, Belt Drive takes a cue from the industrial belt, an object that can be both seen at a construction site and a runway fashion. The product is a result of economical and effective use of materials, which does not require welding in production and can be fully disassembled.
Floor Lighting Design
Completion of Project: 04. 2021
Credits: Joongho Choi Studio
Project Team: Jaeyoung Kim (Product), Chahn Chance (Graphic)
Photo: Sangpil Lee
All parts can be fully disassembled for flat packaging and easy reparability.
The spin wheel which reels in the belt, rests on the base structure integrated with the body.
The Belt Drive comes in three different body colors, blue, silver and black with a colored belt of a user’s choice.
And it is assembled by the user, allowing them to discover the ideal lighting environment.
The belt provides a new experience to users by allowing them to configure it freely.
The light source can be tilted and installed in different height using the belt, hook and the punctured metal plate.