LOFA SEOUL

↘3F, 21, Hangang-daero 11-gil, Yongsan-gu, Seoul

 

LOFA Seoul showroom’s main keyword is ‘MUGAJI’. It is meaning a free newspaper or magazine, is a kind of urban culture that flourished in connection with urban railways in the late 2000s. Over time, it has been reinterpreted as an independent editorial material that captures stories that want to take advantage of the benefits of not being bound by the framework of mugaji, including the subculture scene and the publishing and creative industries. The role of the editing shop resembles actively proposing lifestyles by pondering over the sustainability of creators and the current cultural scene, in addition to the point that its role is quality curation.

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Usage: Living Select Shop

Client: LOFA Seoul

Completion of Project: 05. 2024

Construction: Tabac Press

Photo: Yongbaek Lee

Designed by Jaeyoung Kim

LOFA Seoul is located on the 3 floor of the building, with a size of 138m² and a ceiling height of about 3m.

One of its significant features is three large windows placed along one wall and various traces of the building's age scattered throughout. These elements have been maximized and incorporated into the design. A meticulously calculated grid, forming a large flow along the walls, allows for extensive display of furniture and products, balancing the space effectively.

LOFA Seoul showroom has been designed with a simple and static tone and manner, form. This is to ensure that customers can easily focus on and purchase the many products displayed, as well as the brand identity of 'LOFA'.